email marketing packages are a must for anyone that has a business. Especially if that business is online. You need to be able to keep in contact with your audience.
According to this article from Hubspot 55% Of visitors spend less than 15 seconds on your websites. This is an important statistic to be aware of because most of these visitors will be gone for good.
You’re leaving a lot of money on the table by not having a system in place to capture leads so you have a chance of keeping communication with potential customers in the future.
That’s why you need to select email marketing packages that will help you to capture leads and allow you to communicate with your audience without restrictions you get from those free email marketing sites.
You may be trying to cut corners by saving money on as much as you can and that makes sense, but you don’t want to be cheap when it comes to your email marketing.
One reason is that those sites that you can sign up to at no cost usually won’t allow you to include your affiliate links which hinder you and your business.
Fortunately, there are high-quality email marketing packages that are very affordable. Even if you are broke and just getting started.
As you continue to read you will find out about marketing automation tools that you can use to help you be more successful with your business online and our recommendations for the best email marketing packages available today.
The Best Tools For Marketing Automation
There are tons of different tools you can use for marketing automation. You probably already have an email autoresponder that you use to automate your email marketing.
But what about other types of marketing automation? Let’s take a look at some of the best tools below:
#1. InfusionSoft
InfusionSoft is generally considered to be the ultimate in marketing automation tools because so much is built right into the system.
It has a bit in customer management service, marketing automation from lead capture to follow up with personalized communications based on email sends, opens, clicks, and even payment history, sales automation, and even the ability to be a complete e-commerce system.
The biggest problem for the average user is price. It starts at a whopping $199 per month for the “Essentials” package, which includes CRM and marketing automation, but not sales automation or e-commerce, and goes up to $2,999 for the one-time package called “Kickstart Pro”.
It’s just a bit too pricey for the average marketer and is more tailored for companies that are already successful and just looking to expand.
#2. Hubspot
HubSpot also has CRM, marketing automation, and sales automation suites, but again, it can be quite pricey.
Their basic marketing package starts at $200 per month, but that is billed annually, which means you need to invest a few thousand upfronts to get started.
Their software is packed with features and very highly reviewed, but it might be outside the average marketer’s budget as well.
#3. SalesForce
Salesforce is an extremely powerful package that has a number of different apps to help you automate your marketing.
They have one of the most robust overall systems, with more features than just about any other platform.
Their plans start at a reasonable $25 per month, but again, that is billed annually, so it can still be quite expensive if you’re just starting out.
Their most popular package is $150 per month, billed annually. Salesforce is easy to use which makes it one of my favorites on this list.
After only a few hours you can feel confident moving from the various screens on their platform.
#4. Buffer
If you’re looking to automate your social media, Buffer is a great place to start.
They have a free level that will let you have one account per social media site and up to 10 scheduled posts per profile, but Pinterest is not included.
I like this email marketing packages you want to post to Pinterest or manage multiple accounts, you’ll need to pay at least $10 per month, or more if you have a lot of accounts to manage.
Buffer posts to Twitter, Facebook, LinkedIn, Google+, Pinterest, and Instagram, and lets you schedule posts to drip to your social media throughout the day to help you get the most possible attention.
It also has other great features, such as analytics, link shortening and tracking, and a tool that will help you determine the optimal timing for your posts to get the most attention.
#5. HootSuite
HootSuite is very similar to buffer. It will let you schedule posts, has analytics, allows social sweepstakes, and much more.
They post to the same networks as Buffer but don’t seem to include Pinterest in their “Core Networks” list.
Like Buffer, they have a free level, and email marketing packages regular plans start at $9.99 billed annually, or $14.95 billed monthly.
#6. LeadPages
If you build a lot of landing pages, using a system like LeadPages can save you a lot of time.
LeadPages has a ton of built-in templates to make it easy to create the type of pages you want in a snap, and their pricing is reasonable, starting at $25 per month for the Standard package.
#7. Instapage
Instapage is an alternative to LeadPages. They have a host of amazing features, including HubSpot integration, email integration with MailChimp and Constant Contact, marketing automation integration, and drop-in pixel tracking.
They start at just $29 per month when billed annually. I haven’t personally tried Instapage yet, but I have heard a lot of good things from people that are on the platform.
Best Email Marketing Packages For Small Business
I’ll probably go into more detail on each one of these in a future post, but you can get a brief rundown on them here.
Each one of these email marketing packages offers a Free trail that will help you know if it’s the right email platform for your small business needs.
Here are the top 3 email marketing packages:
#1. Convert Kit
If you are a blogger convert kit is one of the best email marketing packages you can get for your blog. It’s very easy to use and getting started is simple.
They offer helpful training videos that quickly get to the point so you can get going with your marketing efforts. You can try Convert Kit Free and find out if it’s the right fit for you without spending a penny.
#2. Get Response
One of the most well known and well-respected email marketing packages comes from Get Response. They offer all of the tools you will need and are the most affordable on this list.
Get response offers a 30 Days Risk-Free trial and you won’t even need to use a credit card to take part in this offer. They have a cool 24/7 chat feature if you get stuck there is always someone there to help you.
#3. Aweber
If you are an affiliate marketer chances are you are using Aweber. They have a platform that is very intuitive and allows a newbie to use their platform with ease.
Aweber offers a 30-day Risk-Free Trail just like the other email marketing packages and by the end of the trail, you will more than likely become a paid member.
Below Is Demo Video Of Aweber if you are interested in learning more:
Try AWeber free for 30 days! – AWeber CommunicationsConclusion
Email marketing packages are abundant and there are a lot of good options out there. They all offer some unique features that may make one stand out over another.
You may want to try a few of them out for free with a trial offer and decide which one you like best. It’s important to find out as quickly as possible so you can start building your list.
Remember the average visitor is only on your page for 15 seconds. It’s your job to capture as many of these visitors as you can.
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